The new instagram grid update has brought a major shift to how images are displayed in your account, introducing support for taller, portrait-oriented posts. We’ve embraced this new format on our own Instagram account, @fusioncreativeltd, to make the most of its potential. While this update offers exciting opportunities to showcase your content in a more impactful way, it has also surprised many users.
For businesses and creators who rely on Instagram as a key marketing platform, adapting to this change quickly is crucial to remain competitive. At Fusion Creative, we’ve already started implementing portrait-oriented posts for our Social Media Marketing clients, ensuring they stay ahead of the game.
Old vs. New: What’s Changing?
The Instagrams grid has long been defined by the classic square 1:1 ratio, with images typically uploaded at 1080 x 1080 pixels. While vertical formats like Stories and Reels have been embraced in other areas of the platform, the grid remained strictly square—until now.
Here’s what’s new:
- Old Size/Ratio: 1080 x 1080 pixels (1:1 ratio)
- New Size/Ratio: 1080 x 1350 pixels (4:5 ratio)
The change allows portrait-oriented posts to occupy more vertical space on both the feed and the Instagram grid, making them bigger, bolder, and far more eye-catching than the traditional square format. This update isn’t just a tweak—it’s a game-changer for how your content is displayed and noticed.
Why Does this Update Matter?
This update goes beyond just appearances—it’s about staying visible, engaging your audience, and keeping your brand ahead of the curve:
- Increased Visibility: Taller posts take up more screen real estate, making your content harder to miss and more likely to capture attention.
- Fresh, Modern Look: Portrait-style posts bring a contemporary and dynamic feel, while older square formats may start to seem dated.
- Enhanced Storytelling: The extra space offers endless creative opportunities, whether you’re showcasing products, sharing infographics, or designing an engaging carousel.
For businesses, this isn’t just an update—it’s a call to adapt and thrive in a constantly evolving digital landscape.
Stay Ahead – Act Now!
Instagram rewards those who adapt quickly, and this update is no exception. If your feed is still dominated by square posts, you could be missing out on engagement and visual impact.
At Fusion Creative, we’re here to ensure your social media presence stays strong. Whether you’re an existing client or looking to elevate your Instagram strategy, our expert Social Media Marketing services will help you make the transition effortlessly.
Let’s talk! Get in touch today to see how we can optimise your content for this new Instagram era. Don’t wait—your Instagram grid deserves an upgrade!
