Creating a logo is only one component of developing a brand identity. A logo may represent a company, but a brand is more than just a logo. In reality, designing a logo is only a minor first step in creating a strong brand identity.
The logos below for Engage Accountancy, The URB and Arrow Spas shows the early development of a brand.
Having a strong brand has become essential for businesses to set themselves apart from their rivals as millions, of companies compete to build a reputation for themselves.
Developing a brand identity
It’s essential to first comprehend what a brand is and the steps you go through to develop one, whether you’re working to design your first brand identity for a client or for your own company.We’ll examine effective examples of brand identities and how, according to brand strategists, to develop one for your own company.
Although they are sometimes used synonymously, the phrases “brand” and “logo” are not synonymous. The symbol that cattle farmers branded on their animals is what the term “brand” originally referred to.
Although, throughout time, the concept of a “brand” has expanded to include much more than merely an identity or a logo.
Although they are occasionally used interchangeably, logo and brand are not the same thing. The term brand initially referred to the emblem that cattle producers “branded” on their livestock.
Although the definition of “brand” has evolved over time to encompass much more than just an identity or a logo.
A brand is a trait, or a combination of features, that sets one company apart from another. Typically, a brand is made up of a company name, slogan, logo or emblem, design, brand voice, and other elements.
The part of design that focuses on the personality of your company and the values you want to communicate to clients is called brand identity.
In the end, a customer’s perception of the products you sell remains long after the transaction. The process of creating such impression is known as brand identity.Now that we have a better understanding of this idea, let’s look at some examples.
Coca-Cola Brand Identity
Probably the first thing you think of when you see the term Coca-Cola is the iconic logo, as seen above.However, you might also consider the polar bear, the striking red colour, the Christmas ‘Holidays are coming’ advertising campaign, or the iconic ribbon-like artwork on its cans. Two elements that make up Coca-Cola’s brand identity are as follows:
The red logo with script lettering that serves as the foundation of the Coca-Cola brand. When someone drinks a Coke, the red colour inspires confidence, while the script font exudes fun. For instance, a morning beverage you might consume before going to work is coffee. Coca-Cola is a beverage you enjoy in the afternoon when you’re finished.
Coke’s logo is printed on a distinctively shaped bottle; in fact, no other beverage has a bottle just like it. This assures buyers that they are purchasing the genuine article. In this way, the brand gains credibility and trust.
