Recent studies have reported that mobile users spend an average of 5 hours on their phones everyday and believe it or not, this is not just scrolling through TikTok videos either. With this report it all stated that over 57% of visitors to websites on the internet are doing so via a mobile device.
These eye watering figures are difficult to ignore, so do you have a mobile friendly website? Are you missing out on potential customers? Are you falling behind your competitors?.
If you are not sure, then please get in touch. We will run some free tests on your website to determine whether it is not only mobile friendly but also whether it is delivering the right user experience to your customers.
A mobile friendly website builds credibility
We are full of statistics and here’s another one you can’t ignore. Again, 57% of your customers are not likely to recommend your services to anybody else if you don’t have a responsive website, or a poorly designed mobile website.
Your competitors will most likely have a mobile website and will more than likely be more appealing to future clients than those that land on your site.
A mobile friendly website will also have more coverage, as Google have already stated that they will penalise any websites that are not responsive. This means your competitors are more likely to rank higher than you for the same like for like search.
Visibility
A well designed website for smartphones improves visibility because images, fonts and the layout are optimised for the smaller size. This eliminates the user having to zoom in on certain areas and scroll around the page to view the information.
A mobile friendly website uses a top down approach so the user experience is amplified. They simply scroll down the page to view the information. Call to action and contact buttons are clear and easy to select which inevitably increases leads.
If you would like to talk to an expert about optimising your website for mobile devices or for our free test then get in touch.
