We have always designed websites for clients to make them stand out in their industry, and feel that this can’t be accomplished by simply selecting a website template. Each one of our clients have their own corporate identity that is determined by their logo and we use identity when designing their website. By using template websites built from pre-built designs this doesn’t let the company’s individuality shine.
Your website, like any other marketing decision, should be considered as an investment rather than an expense. Rather than going through the same onerous process every 18 months when the website no longer fulfils your business objectives, a full end-to-end digitalisation should be viewed as a five-year commitment that will pay off.
We realise how tempting it is to use a templated approach when time and cost is more important. In such circumstances, we always recommend looking into a staged alternative if at all possible. Templates, in our experience, will never fulfil the strategic, visual, or technical goals of a company.
If you’re still undecided about which path to pursue, check out our analysis of templated vs designed websites.
Designed Websites
With Designed websites, you’re not simply investing in a website; you’re investing in the entire process, from in-depth strategy and discovery to visitor experience, design and implementation, and finally, a website that’s unique to your organisation and corporate identity. You’ll need a talented team of design gurus to execute it right.
Designed websites not only look amazing but also give a return on your investment (ROI) over time if you want to stand out from your competition.
Template websites
Website templates are ready-made websites that may be bought ‘off the shelf.’ In theory, the job might be completed in a matter of days. Templates can be pre-populated with layouts, information, and artwork, so all you have to do is adjust and publish.
Website templates are frequently used by low-cost website design firms, allowing for a speedy turnaround. They allow for some personalisation without requiring specialised design or taking into account the target demographic or user journeys.
So what should you do?
Website templates are an alternative for small firms who don’t have a lot of money to invest in their online presence. There are also a plethora of attractive template possibilities available on the market! If you don’t have adequate experience, there are agencies that can assist you with the setup at a low cost.
If you manage a large corporation or a fast-growing startup, though, bespoke web design is a viable option. You need a digital agency at this point that can operate as a trusted marketing partner and help you expand over time. As we’ve seen so many times with our clients, when you really put in the effort and time to get your marketing right, it will always pay off
Take a look at some of our case studies from our work over the years in Redditch, Birmingham and the surrounding areas, which show how we incorporate the identity of the business in all of their marketing including their website. Our recent website GJP Health shows how we designed the website around their corporate style
At Fusion Creative we use over 20 years of graphic design experience, combined with over 15 years of website design experience to design and build dynamic, image rich and engaging designed websites that will make your company stand out from the competition. If you would like a no obligation quote then please get in touch and we will be happy to discuss your graphic design or digital requirements.
Our design promise means that your website will be 100% unique to you and will follow your brand identity as close as possible
