We often get asked what is the best way to promote a website on Google so in this article we will explain the 2 main methods of search engine optimisation so you can make a choice that suits your needs and budget. The two methods are organic search engine optimisation and paid ads.
Organic Search Engine Optimisation
This strategy is the method of attracting traffic to your website over a longer period of time compared to paid for advertising. To promote your website organically involves on and off page optimisation on your website, in the way of writing articles, optimising individual pages for target keywords, social media updates and building links from other websites.
Whereas organic marketing is only one way to attract new customers and build brand awareness for your company, it is a very effective way. With a successful campaign, you can attract more visitors to your website, which in turn can lead to sales. Organic marketing or SEO in our opinion is the best way to promote your website as unlike paid for ads, once your website starts ranking for your target keywords it will only improve over time, Paid-for ads will only display your website whilst you are paying, once you stop paying for your ad your website will disappear.
At Fusion Creative, we provide various search engine optimisation services to help your site rank on the major search engines (let’s face it, Google is the main search engine, followed by bing). We have helped many local business achieve success in the search engines by reaching page 1 for the majority of their keywords and in turn this has increased hits, leads and conversions.
When measuring organic effectiveness we analyse your website and determine which content and pages are driving the most traffic and produce content to support these pages moving forward.
If you would like us to provide a FREE audit of your website to find out how it is performing in Google and what can be done to make it more effective please get in touch.
Paid Marketing or PPC Pay Per Click (Google Ads)
If you are looking for instant search engine optimisation, you can look at paid ads that will place your website in targeted areas on search engine and social media.
These ads will appear to users based on certain criteria and various keywords. Paid ads are great if you are promoting an event, sale on your website, or can work in tandem to organic SEO when you launch a website. While building on organic SEO, you can use paid ads to get instant awareness of your company.
Pay per click, or PPC, is pretty much self-explanatory, as each time a visitor clicks on your ad you will be charged the agreed fee, so it is more important to ensure your website is engaging and relevant to what they are searching for.
The coverage of paid marketing depends on your budget and target area, obviously, the more you spend, the more your ad is seen, but remember, your ad will disappear once the campaign has ended and without a successful organic marketing strategy, your website will be much harder to find.
Google Ads
Google Ads is an online advertising platform developed by Google, where businesses can pay to display various advertising copy to web users. It operates on a pay-per-click (PPC) model, meaning advertisers only pay when users click on their ads. Google Ads allows businesses to target specific keywords related to their products or services, as well as demographics, interests, and geographic locations.
It offers a variety of ad formats, including text ads, display ads, video ads, and app promotion ads, and it runs across Google’s extensive network, including Google Search, YouTube, and partner websites. Through Google Ads, businesses can effectively reach potential customers while controlling their advertising budget and measuring the performance of their campaigns through detailed analytics.
