Is your logo looking a little dated, is hard to replicate or you don’t have an original version for it? A logo refresh could be the answer. Taking your existing logo and tweaking it so that it stands out from the competition can do wonders for your business.
Many larger, established companies have tweaked their identity for the better, which made it easier to replicate on signs, workwear and literature. One example of this is the Post Office. If you take a look at their logo below you will see how they have moved away from the more complicated beveled look to a smart, clean single colour flat logo.
How can a logo refresh help your company?
A logo design is not all about throwing as many colours and fonts together to make it look pretty, its about creating a strong identity and reflecting what the company stands for.
When considering a logo refresh we would research the company and client to understand their values, industry and existing brand identity, before we even pick up a pencil or mouse to start designing.
Once you have acquired knowledge of the client this will put you in good stead for the initial discussion about the reasons why they want a brand refresh and what designs or colours they would prefer to keep away from.
Having a logo that is too complicated or clever will be overlooked in the brand is lost within it. In reality, a logo is only ever glanced at for a split second, so in this time you need to portray everything as clearly as possible so it is absorbed and remembered by the client instantly.
At Fusion Creative, when looking into a logo refresh our main focus is ‘why’. Once we understand why a logo is being refreshed or redesigned it sets our boundaries and allows us to explore the limitless possibilities to produce an identity that will position the company at the forefront of their industry sector and stand out from the competition.
For a logo refresh, rebrand or any other graphic design requirements in Redditch, Bromsgrove or the surrounding areas, please get in touch, we’d love to help
