These days, having a fresh social media presence is essential. It demonstrates that your company is evolving and that you want to meet your clients where they are online. Furthermore, as a kind of two-way engagement, social media branding can aid in the development of trust and loyalty.
Remember that you don’t have to be on all social media platforms when growing your brand. Each platform has a distinct target market, and you should concentrate on where your prospective customers are.
LinkedIn, for example, caters to industry professionals, most of Instagram subscribers are under 35, and Facebook is the most popular social media network, with an excess of 2.85 billion monthly users worldwide. As a result, you will find that most businesses will be on Facebook to start off with.
Creating a customer profile based on your online consumer base’s demographics will assist you in selecting the correct platforms and aligning your material with your target customer.
Consistent Social Media Branding
Your branding on Facebook and Instagram must be consistent across all platforms, regardless of how many you use. Your social media colours, typefaces, and messaging should match your corporate branding and offline advertising materials.
Corporate branding not only gives your company a professional image, but it also makes it easier for consumers to recognise your brand when they come across your material online. A brand that’s recognised helps to establish customer loyalty over time.
Use your corporate logo as your profile picture to maintain consistency, and make sure the values of the company are obvious in your account bios and captions.
Plan your social media posts
You should create a combination of information that is helpful, shareable, and connected with your business goals while creating your SM brand. Adapt your posts to each platform’s specific features.
On Facebook, Instagram, and Twitter, video material is now doing very well. Over 84 percent of individuals have been persuaded to purchase a product or service after watching a brand video, according to Wyzowl; therefore, you should definitely include video in your strategy.
A spreadsheet can be used to develop a simple content strategy for your posts. Each week, make a list of the social media platform, subject, format, copy, and media for each post. Then, to remain on top of publishing, use an internet application like Canva or Facebook Business Suite to schedule your posts in advance. We’d also recommend making space for timely postings when new trends emerge.
If you would to discuss your next social media strategy or help with your branding on Instagram and Facebook then please get in touch.
